FB has signed a deal with the La Liga game, which will enable the users of the platform to see every match of the series. However, this deal is meant to serve the users residing in India, Afghanistan, Pakistan, Nepal, Bhutan, Sri Lanka, Bangladesh, and the Maldives. Previously, the rights were only accessible to the Sony Pictures Network.
The term of the deal is yet to be known. However, in 2014, it was sold for $32 million. The Director of Global Love Sports from FB, Peter Hutton stated that the La Liga game will be streamed without any advertisement but will consider its inclusion with the passing time.
The region selected by the social media giant has none less than 348 million users of which 270 belong to India. Presently, FB shows Major League Baseball to a huge group of the US spectators in exchange for a whopping amount of $1 million each game. On the other hand, the game is free to watch with the intervention of target advertising. Peter Hutton believes that this step is not a serious threat to the broadcast world and just a casual deal to entertain the people from the Indian Subcontinent.
The USP of the satellite services and premium cable is the live sports, which is being slowly yet steadily captured by the streaming companies with the help of the latest technology. Hence, the conventional broadcasters are concerned about the telecast authority being given to the social media network. Since Netflix and the others from the similar category have nearly taken over the genre of entertainment, the live sports was the exclusive item to hold on the satellite TV. However, the future of television is yet to be seen.