Twitter declared this week that publishers can now monetize their total international video audience on Twitter using in-stream video advertisements. Earlier, in-stream video advertisements were restricted to the markets that include publishers, but in many instances, publishers have global appeal and an international following.
Twitter claimed that it is launching this upgrade after receiving feedback that there is requirement to monetize organic following of a publisher outside their home ground. In-stream video advertisements were developed to unlock incremental income for leading publishers who wish to monetize their videos on Twitter, while making it simpler for ads to get in touch with influential audiences and line with their content.
Over the last year, Twitter has extended this ability to almost 20 international markets, comprising India. Twitter claimed that over the H1 of 2018, publisher revenue for in-stream video advertisements have increased more than 2 times in comparison to 2017.
Speaking of Twitter, with the trolls and fake news taking over the microblogging platform, the company is supposedly working on a solution to assist consumers to enhance the general experience. Twitter can began recommending consumers in the near future to not follow specific accounts. Twitter has verified that it has already experimented this function for a restricted set of consumers. Moving forward, like Twitter recommends its consumers about which account to follow, it might shortly began recommending consumers to “unfollow” specific accounts. Twitter declared the news this week.
While Twitter is still to share a pipeline as to when this function will be launched, the firm did not share how it will make a decision for the recommendation to “unfollow” a specific account. In addition, there is no official news from Twitter if it will really launch such a feature or not. The firm is already eliminating bot accounts and is also removing accounts that share abusive content or provoke hate.